Thursday, January 29, 2009

Patriotic Acquisition

Speaking of USA made, this has been one of our biggest challenges in buying.

We all agree that supporting US made is the responsible thing to do, especially when our nation's unemployment rate is soaring day by day. Not only does buying US manufactured goods result in revenue and employment retention in our country, it also results in elevated end user prices which is any retailer's concern. 

So here is my dilemma: How can I be sure that you, my customer, will value domestic production enough to pay 10-20% more at the register? I can't, but I like this guy's take on the issue....

Thom Conroy sums up the the results of this purchasing philosophy quite simply:

Positive economic results of domestic purchasing aside, most US made products represent higher quality and customer satisfaction. I would rather provide my customer with quality merchandise that I know will retain it's value for for longer than to offer something that, due to inferior quality, will within a short time end up in the landfill....another big issue for us at Orange Tree.

So until later, Orange Tree will continue to be red, white and blue + Green!